Cryptocurrency is nothing new to marketers ―the coin gained traction on social media since its early days, luring an increasing number of investors and regular people to try it out. As its popularity exploded, the internet became the perfect environment for companies to bring awareness of the benefits and disadvantages of these digital assets.
Marketing cryptocurrencies can be difficult, considering how many people are skeptical about them. In addition, various phishing, volatility, and cyberattack cases cast a somewhat negative light on the industry. Despite this, with the BTC price USD fluctuating, crypto transactions have evolved and improved, making it easy to find a safe place where to buy Bitcoin.
Therefore, marketers can be confident in creating an advertisement or promotion on crypto, as the competition among exchanges and similar businesses increases daily. Here are some strategies to boost your crypto company.
Learn what it takes to build a crypto marketing plan
Although it may seem like it follows the regular marketing strategy, working with crypto is more complicated. That’s because the target audience requires extensive knowledge about the sector, so there couldn’t be any points of failure when engaging with users.
At the same time, the industry is continuously changing, meaning marketers must adapt their strategies to stay ahead of the competition. Things might get overwhelming, so you need specific objectives when creating your campaign.
Consider your brand image and visions when catering to the defining objectives. Your vision should be short and simple so that it helps get to the point wherever you describe the company’s goals. This will help assess the next step: choosing marketing channels through which you can best communicate with customers. Since we’re talking about crypto, consider social media platforms like Reddit, Discord, and Twitter, where most investors share their insights.
Choose the strategies that work for you
As the cryptocurrency market changes frequently, you might need to adjust the strategies or approaches to sustain the campaign for the long term. People must feel like you’re also present in the industry and are not only all about corporate details, so you may want to diversify your marketing methods, such as the following:
- Building a strong community will enhance engagement in the long run. Your brand becomes a reliable source for people’s inquiries, and you will benefit from cultivating a sense of belonging in your community;
- Testing influencer partnerships, as most investors are looking up to advanced and reliable people on social media with extensive experience in the industry. Since their reach is considerable, you can access an additional target audience;
- Enhancing SEO visibility is still important, even when discussing decentralized tools. Crypto companies still need websites, so ensuring their visibility and optimization are high is necessary to bring successful marketing campaigns;
Prioritise crypto events and conferences
Participating in crypto-related events is one of the most underrated marketing strategies for making your company known. Again, even if we’re talking about cryptocurrencies, blockchain, and other technologies that aim to support the adoption of Web3, engaging with real people and getting more insight into such networks is the best strategy.
Luckily, there are plenty of such events worldwide where companies sponsor these functions or come up with unique meeting ideas to spark some ideas out of participants. You could start with the most known crypto conferences:
- CCDAS in London, hosted by CCData, is an institutional summit where important brands engage in networking;
- SmartCon in Barcelona, organized by Chainlink, whose speakers address various subjects and create workshops;
- The Binance Blockchain Week in Istanbul, where attendees will explore the future of Web3 and participate in dynamic activities;
Improve your PR strategy
In an industry where credibility is scarce but so important, public relations can save your brand from being overwhelmed with social media misunderstandings. Gaining media exposure by building relations with journalists in the field, collaborating with the right influencers, and creating content will build brand awareness and public trust.
Luckily, there are various cases from which you can learn. Crypto influencers failed several times to present the best side of crypto, including Kim Kardashian, who omitted to disclose her payment regarding promoting an Ethereum-based token on Instagram. Hence, make sure you check all the legal boxes before delivering the campaign.
Floyd Mayweather Jr. was also involved in such an event, as he promoted initial coin offerings (ICOs) on various platforms, such as Instagram, Twitter, and Stox. One of the projects was called Centra Tech, which ended up being disclosed as fraudulently requiring payments from token issuers.
Adopt crypto marketing trends
Marketing trends tend to always shift, despite the industry they promote, so brands must stay on top of the competition by experimenting with newness. Artificial Intelligence, for example, was one of the most roaring trends on the internet, and the crypto sector embraced it relatively fast, as AI-based coins and AI blockchain projects started appearing overnight.
AI integration in crypto has brought numerous benefits, such as enhanced data management, augmented security measures, and improved scalability. Therefore, the trend significantly improved the industry’s impact on consumers, making it a reliable solution for marketers.
Trends are heavily linked to popular technologies, which is why marketers shouldn’t be that skeptical about testing new things. Machine learning and Natural Language Processing are other important trends that brands should follow, especially since blockchain developers are trying out different solutions to improve network challenges.
Sharing the adoption of new trends and experiments on social media will also keep your audience engaged for longer. Many companies tend to fall into the habit of monotony at some point, playing it safely. However, advancing as a reliable source for customers can only happen with constant experimentation.
What do you think about these marketing strategies?
Marketing your crypto business can be quite challenging due to the industry’s newness. Still, you shouldn’t be afraid of adopting new promotional strategies to address a new audience because the number of investors and crypto users constantly increases. So, you could make your brands known by collaborating with prominent influencer figures online or boost your networking game by participating in worldwide crypto events.