At BrilliantRead Media, our aim is to bring to our community some of the unique and compelling stories from the start-up ecosystem. As part of this endeavour, we invited yet another passionate entrepreneur Anu Sehgal for an exclusive interview with us. Anu is a Seasoned Entrepreneur, Leader, Digital Marketing Consultant and Coach. She is the Founder of Digital Mill. Let’s learn more about her inspirational journey and her advice for our growing community!
But first, here is more about Digital Mill
Digital Mill is blossoming into a novel digital platform adorned with contemporary technological advancements to tackle the rising demands of the digital marketing domain. Owing to her decade-long hands-on experience in journalism and content creation, Anu Sehgal is implementing her 10 years of newsroom experience in The Economic Times to leverage the numerous opportunities thrown by the dicey industry.
Getting involved pragmatically to build a prolific digital identity of clients by boosting their digital presence across various platforms, the Digital Mill team crafts exclusive and appealing content that not only hooks the audience and but also helps them to take notice of the various business brands.
Ensuring optimum client services across the various verticals of digital marketing, the Digital Mill also addresses social media marketing, content management, graphic design and video making, Search Engine Optimization, Web Development and many more for clients belonging to the political and corporate arena.
Excerpts from our exclusive interview with Anu:
Where did the idea to start something like this come from? Also, talk us through your journey as an entrepreneur please;
I have been associated with the Media industry for a long time. I worked as a special correspondent with The Economic Times for 10 years.
Digital Mill is a great way to leverage my expertise and the learnings & insights to add value to our client’s projects.
Social media is a dynamic platform, we have evolved ourselves into a 24X7 agency which has given us the perspective to reflect with maximum flexibility. Steering into political content creation at a very early age, I realized its importance when Obama was contesting in the US election and the social media was flooding with causes and propaganda.
When Narendra Modi was elected as PM in 2014, a very strong emphasis was made on politics across the social media platforms. At that time, I understood the need of a politician to be at the forefront of social media and started handling a lot of political clients also.
I’m very happy to say that we are one of the very few companies in India that have done so much work for politicians and political parties, understanding the nuances in political geography.”
We have an excellent team equipped with the new-age expertise related to research, content creation, graphics designing, media planning and video editing. Digital Mill brings a lot of holistic digital marketing solutions to the table.
With the help of my brother Harpreet Narula who is the major force behind my dense content available in the digital platform and being a political influencer myself, I remain abreast with the recent trends on social media.”
For creating good content across all these digital platforms, my team is completely well-informed with the latest happenings and all the tools that are used for developing websites. Since we have got some very serious clients onboard with us, we intend to bring that seriousness to our work as well.
How is Digital Mill poised to grow? How do you find the niche and its potential? What’s the way forward?
The digital marketing industry is evolving as a major marketing trend of the 21st century intensified by digitization and rapid internet penetration. Contributing to this flourishing domain significantly, Digital Mill has emerged as one of the most dependable, trustworthy and ethical digital agencies across the NCR in India
Along with looking after my corporate and high net worth individual clients, we have created a niche in politics which is a very significant USP for us.”
With a vision of clients creating meaningful relationships with their audience and build better brands through connected digital experiences, Digital Mill is striving hard to be known for its disciplined approach towards providing the highest value of satisfaction to every customer.
In fact, people who were very traditional marketers once have also realized the potential of going digital, reaching out to more people by creating a pan India presence through venturing down south as well will be our upcoming goal.
We are abreast with international trends, and how they are working online. Upgrading ourselves with graphics, animation, video and many more features essential for digital marketing, we are gearing up to meet the standards of the international market as well.”
What attracts you towards entrepreneurship instead of a corporate career?
I chose entrepreneurship because I always wanted to make an impact. I have always been intrigued by entrepreneurship and read the success stories of almost all successful entrepreneurs.
It’s incredible how you build something from the scratch and scale it. Not everyone can do it. It takes a lot of courage, planning, perseverance, hard work, teamwork, combined with good strategy & execution skills.
What are the business mantras you have embraced as you sought to establish your success story?
Our mantra is purely client satisfaction!
“Content & visuals are the king and queen” of social media & we like to stay ahead in that game!
In your opinion, what is more necessary: An idea or a good team for a successful startup?
It has to be both. I strongly believe you are only as good as your team.
We would love to know your advice for all those starting out as an aspiring entrepreneur?
Entrepreneurship is not easy stuff – you will need to put in 150% of yourself to get things done. If you are ready to give away your sleep, weekends, vacations, time with friends for your idea, for years, where the result is still unknown, you are welcome!
I am not scaring you, but that is the reality. As I said above, it’s all your passion and how you implement the same tested idea or a new one is where you are going to get noticed.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
