At BrilliantRead Media, we always strive to bring meaningful and powerful stories from India and around the world to empower and motivate our growing community. As part of this endeavour, we invited Nishu Tripathi for an exclusive interview with us. She is an Entrepreneur, Blogger, Brand Marketing Consultant, Content Creator and Influencer. Let’s learn more about her incredible journey, her background, and her advice for our growing community!
Excerpts from our exclusive interview with Nishu:
Could you please talk us through your background and your journey?
I am a full-time MBA from IMT Ghaziabad. Immediately after completing my post-graduation in the year 2000, I joined a world-renowned luxury brand – Swarovski.
I’ve been right through a thorough professional with over 2 decades of experience in brands like Swarovski, Swatch Group, Anaira’s Diamond Jewellery and currently working as the Managing Partner in Quest 4 Crest.
I have an experience in Brand Management including Marketing, sales, business development of high-end and internationally renowned luxury brands across India. Excellent interpersonal and communication skills.
Currently a partner at Quest 4 Crest recruitments which, in a short span, has spread its wings across all sectors and caters to recruitment requirements across all domains. Quest 4 Crest has also recently diversified into International Property Consulting and caters especially to the market in the Middle East.
Meanwhile, vlogging and documenting my little episodes of life has always been my passion. In the past 2 years, alongside my current profession, I start documenting my journey as a working parent and started showcasing how a work-life balance is important.”
In a short span of time, I have gained over 53,000 followers. Something that I started just as a documenting my journey is now considered serious by various brands and companies across.
How did you discover your passion?
In my last 23 years of experience with various brands and companies, I’ve been a Sales and Marketing person always. At the age of 43 years, During the Corona lockdown period, however, I started a course in Digital Marketing at home.
Marketing what we had learnt 23 years ago during our MBA was way different than it is now and I wanted to update myself on the current trends and especially Digital Marketing. That’s where I learnt about Instagram and started 2-3 Instagram pages of my own.
I dedicated Two pages to my current profession as a recruitment consultant. I meanwhile started a new personalised page with the concept of Work-Life- Balance wherein I documented every little episode of my life as a working mom of teenagers and little did I know that I would get such a tremendous response.
Today my page – ‘BalancingLifeWithNishu’ has over 53K followers and multiple brands that I have associated with. This Journey has just begun and I am very excited about the way this is shaping up.
How do you manage to keep going despite the challenges? What drives you?
Like any individual, I do have my days of highs and lows. However, since I’ve been an entrepreneur for over 12 years out of a total of 23 years that I’ve worked, dealing with challenges each day is something I’ve always taken in my stride.”
Whenever I feel a bit challenged, I look up to my father who today at the age of 80 is still the most active and inspiring individual I have been in my life. Just a short phone conversation with him and Im totally refreshed and re-motivated to start afresh.
Who do you believe has been the biggest source of motivation in your daily life?
I’ve been very lucky to be surrounded by a very warm and loving family – My husband has always been like a pillar behind me supporting me in everything that I do- “No questions asked”.
Both my daughters who are teenagers now have also been very instrumental in my journey especially now as an Instagram Vlogger. They have helped me shoot, conceptualise, edit and help me in every step towards being an Instagram Vlogger.
What are some of the strategies that you believe have helped you grow as a person?
As cliché as it may sound, but there is actually no substitute for hard work. In today’s scenario, I may call this “smart work” It’s important to utilise your available resources in the best possible way.
The second most important thing for me has been “effective time management”. One cannot be a successful individual without learning the art of time management and this is one of the important concepts that I focus on a lot during my Blogging journey at Instagram.
In your opinion what are the keys to success?
If we follow the few below-mentioned points, success is imperative:-
> Consistency
> Updating with the new trends
> Thorough research
> Planned and systematic approach
What advice would you give to our readers?
At the age of 43, I studied about digital marketing and started my journey as a Digital Blog-ger on Instagram.
Age actually has no Bars to starting and initiating anything we would Like to do in our lives. If you have been wanting to do anything, trust me Age is No Bar!!!
Last but not least, what about your journey makes it satisfying/exciting?
I regularly interact with my Instagram Family through live Q and sessions, and also often take feedbacks from them. During this process, I receive loads of love and positive feedback on how my journey has impacted them and inspired them.
People appreciate not only my work but also me as an individual. This feeling cannot be explained in words.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
