This week we invited another seasoned entrepreneur, Mr Vivek K. Mishra – Founder and Director At The Scholar, for an interview with us to share his journey and his experience with our community. His startup helps his clients to acquire new customers with the help of unique and carefully formulated strategies. Let’s read more about his journey and his advice for aspiring entrepreneurs!
Excerpts from our exclusive interview with him:
Tell us a little bit about your background and your startup, please;
I graduated from Bangalore University, I have over 18 yrs of experience with a demonstrated history of working in the Education & IT industry. Over the years I have developed many skills in various domains such as sales, marketing & branding, recruitment and operations. good technical and management skills such as team building, public speaking, motivational speaker, business consulting and corporate relations.
I can say that that I am a strong business development professional with considerable expertise and knowledge in assisting Top Ed-Tech firms & India’s Top Reputed Universities/Colleges & Institution for Lead Generation , Admission Support & Counselling Desk of brands like ISB, TSW, Soil, Flame University, Insofe, Sunstone Eduversity for Their Online & Classroom MDP / Technical Programs.
My startup ‘The Scholar’ helps clients to acquire new customers and we are a pioneer in generating quality leads for business from different channels like social media, e-mail campaigns, IVR campaigns, generating traffic on a landing page, through a blog and many more such resources and target the required traffic for best quality lead possible.
What gets you out of bed in the morning i.e. what’s your source of motivation?
I am passionate about my work. I love what I do so it is always a motivating factor for me. It has been over a decade since I am into my entrepreneurial journey and I get to learn new things every day from my team, my clients and everyone around me this is how exciting the entrepreneurial journey is. I just wish to add value to the lives of my clients through my experience that’s it.
What challenges/obstacles did you face in your journey so far
Challenges and obstacles are an integral part of your growth trajectory. You find a new set of challenges every week that you have to deal with. I don’t worry much, thanks to my rich experience. I always tell my team to be solution-oriented. There is always a solution or a turnaround for the challenges we encounter, we just have to carefully assess the problems and find/create solutions for it.
What comes first for you – money or emotions?
I feel both have their role to play. Both are important. It is important not to be too emotional or too money-minded. We have to maintain an equilibrium. Money is obviously the priority but I believe if your value creation process is right for your clients, the money will automatically come as an outcome of it.
How do you handle the pressure and manage stress?
I plan my tasks and projects well in advance to ensure I keep a check on any type of pressure mounting because of it. Like I shared earlier when you work on what you are passionate about there is no stress as such. I also don’t overthink and I strongly believe we should not let pressure or stress interfere with our decision-making process. Whenever I am stressed, I take a break to assess the situation and find the best ways to counter it.
What is one strategy that you believe has helped you grow as a person?
In my journey so far what has helped me immensely is the value-proposition. I always look to add as much value as possible to the lives of my clients. I believe your products or services should add value to your clients and you don’t have to spend too much time on marketing.
What advice would you give to someone starting out?
My advice to all the entrepreneurs and aspiring entrepreneurs would be to focus on one mantra which is – ‘add value to get value’. Don’t focus primarily on money or investments, focus more on the execution part, instead.
BrilliantRead is committed to bringing stories from the startup ecosystem, Stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
