In our latest interview, we spoke to Varun Ellanky to understand more about his journey as an digital entrepreneur. Varun is the Founder of Digital Ellanky. He is a digital marketing expert, corporate trained and keynote speaker. Let’s learn more about his exciting journey, way forward and his advice for our growing community!
Excerpts from our exclusive interview with him;
Talk us through your background and your journey as an entrepreneur, please;
I am the founder and CEO of a fast-growing Digital Marketing Agency in India in the name of Digital Ellanky, Global Digital Marketing Consultant/Strategist, Corporate Trainer, Speaker, and India’s Google Digital Unlocked Trainer.
I am on a mission to empower India. I have been serving Digital Marketing Industry for the last 6 years. I am a passionate young entrepreneur who loves executing and through my dedication & determination I have added significant fulfillments in the bucket list. My journey has been quite fulfilling this far. There are challenges, fulfilment and a share of joy in what we do.
We have been growing considerably and adding a lot of value to the lives of everyone around through our expertise.”
Why did you choose entrepreneurship over a job?
Apart from the risk involved in entrepreneurship, everything seems to be great in Entrepreneurship. I have realized the same when am working for my first company. I happen to have an entrepreneurial gene as I belong to a moderate business family.
I feel like entrepreneurs are real makers of today’s world and I want to take my small part in it.”
Where did the idea to explore this niche come from?
It’s pure accidental yet logical decision. After quitting my job, I had a couple of ideas to work on. As I was a mechanical engineer, I really didn’t know how to build apps and create businesses from scratch which was a happening thing at that time. I did some research and learnt everything about business and entrepreneurship on my own. To float a company you need to have one strong expertise.
After a bit of research and calculations, I stepped into digital marketing and then realized this is going to be the future of all tech startups. With all possible efforts and hard work I managed to serve many clients, organizations, governments, and individuals in the short span of time, and yes my dream company is yet to come.
What’s your source of motivation?
It’s simply what’s new today? That strong hooking point asking for – are we on the way we have designed. I keep checking how satisfied my clients are and how effectively should we serve them today.
What challenges/obstacles did you face in your journey so far?
Finding the right team has been challenging because you want to onboard people who are equally passionate about the vision as you are. So our risks are associated with the right skill set that we look for expansion in the future. We already have a core niche team at multiple places but I see from future expansion perspective, we would need innovative minds, with a flexible thought process.
How has lockdown impacted on your business?
There are two sides to this situation, luckily few healthcare verticals and core digital marketing companies have less impact or no impact in this situation and many businesses started their digital transformations and presence creation in this ideal lockdown period. As there is a 31% increment in digital user base and many businesses have no option but to take their business digital for now and future.
One negative side is, at this time it’s getting tough to get a new workforce and we are on it.
What is one strategy that you believe has helped you grow as a person/startup?
Make sure your decisions are logical, practical, and relay on it. Get influenced by the right set of people and be away from all negativity. Being riskless should be new every day.
What are all the awards and recognitions you have received/earned in your Digital Marketing Career?
Awards and recognitions are like fuel for your personality and business. Yes with kind of dedication and motive towards helping the business community and individuals made few things happen.
We have received three Best digital marketing consultant India Award for the year 2017, 2018, and 2020. & many other recognitions from different organisations.
Could you say something about your Digital Marketing Training Career?
I have trained more than 20000 Graduates across the globe. Hosted more than 100 Level 1 workshop across India. Mentored 100+ CXO across the globe.
We have a limited training center at Kukatpally and Madhapur where we train selected people and recruit or place them.
What advice would you give to someone starting out as an aspiring digital entrepreneur?
If you want to become a good Digital Marketer or Digital Entrepreneur you need to understand the digital landscape to the most. Having a strong mentor from the respective field would easily your way. Get trained by practical agency outsource your projects to teams that can take your company on shoulders. And believe that nothing great comes for free.
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Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
