As part of our relentless pursuit to identify and share with our community some of the unique and compelling startup stories from the ecosystem, this week we spoke to Team Konception Designs to understand more about their journey, their vision and the way forward. Let’s read their unique story!
Excerpts from our exclusive interview with Konception Designs:
We are aware of your contribution to the ecosystem, tell us a little bit about your organisation and the problems you guys are solving, please;
At Konception, we are very critical about the Environment, and we also encourage our client base to be considerate about sustainability and the ecosystem.
The raw materials we are using the majority of this is produced in a sustainable manner (which means if we are using cotton, we will be using organic cotton), in a similar fashion if it is a polyester fabric, we procure recycled polyester fabrics, Our Motto in the coming years will be –
“If it can’t be reduced, reused, repaired, rebuilt, refurbished, refinished, resold, recycled, or composted, then it should be restricted, redesigned or removed from production”.
At the same time our organization is built on self-driven and self-sustaining team models, where the teams work independently on accounts and work on the growth of their client base and themselves.
We are very proud in stating that our office is among the best when it comes to happiness quotient. People look forward to coming to the office.
‘Konception Designs’ is such a unique name; talk us through more about it, please.
We strictly believe in standing out with our performances, targets and achievements and the starting point to this is the name.
We wanted to be different from the league and hence we choose to keep Konception Designs with a K, Konception tagline is –
“ALONE ………………..on the TOP”.
How do you manage to keep going despite the challenges? What drives the team?
It was a changed world post covid. But our team held hands and we stayed positive. The best thing about our team is self-responsibility and self-sustainability.
They work as an entrepreneur and are responsible for their commitment to work. We have just placed our trust in them, the same way they have trusted us. We have a professional environment and still, we look out for each other as a family.”
Hence, Konception has a very positive environment to work in. It is a 360-degree decision-making centre, with transparent policies. This makes us an excellent place to work in and drives productivity.
Please share with us about your expansion plans?
We started with a garment design and production facility, however, we got into home furnishings as well that includes Cushions, Shams, duvets, bedsheets, kitchen Towel, Bedding, Bath and Kitchen soft goods, All of this comes under another department which is “Kasa De Konception”
We will soon be launching ourselves in hard goods, in this way we will become one-stop shop for all fashion, home and hard goods related clients.
What has worked well for you so far?
We have been very agile, and we work based on industry norms, readapting has never been a problem for us. The lean structure that we work in, is extremely cost-sensitive and high on profits. At the same time, we believe in hiring right.
We spend a lot on human resources, needless to say, that with ed-tech now as a focus a lot of investment is currently going into the technology side as well. But the power of an organization is in its people.
Konception believes in the power of people as well. We are extremely choosy about whom to hire, but that onboarded sticks to us for the long term.
What is one strategy that you guys believe has helped you grow as a team/startup?
Konception has been very client-friendly and we have built an ecosystem around us which has helped us deliver every time according to clients requirements. We have customised programs for clients, upskill our customers according to the relevant need of the industry.
The focused vision that we built is to “Enhance Retail Experience” which is extremely empowering. This helps us deliver many services which cater to the client’s requirements. We are also able to control the quality very well due to the fact that we build it all in-house.
Another key area that really helped us scale was our focus on a “one-stop solution” for clients keeping sustainability as the key point.
In your opinion – what is more necessary: an idea or a good team for a successful startup?
I believe execution is the most important. The idea can be brought from anywhere, but how you execute is really what matters.
We have seen many startups fail as they keep dwelling on their ideas, or have not put the proper process in place and are too focussed on the profits.
So timely execution, with a simple workable process, and passion to achieve a vision is what needs for a startup to be successful.
What advice would you give students and young professionals who want to have a successful career?
Rome was not built in a day, grit and perseverance are what will help you going through the tough times.
Also, be passionate about your ideas, but be open to sharing ideas, reiterate and change business plans according to the changing environment.
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
