A branding agency every startup founder must know of!
This week we spoke to the founders of Tricycle, Samyadeep De and Kaushik Saha, to know more about their startup, their services, journey so far and the way forward.
Tricycle is a consulting firm, design company and an advertising agency all roped in one.
First, Let’s know about the founders!
Samyadeep De – Founder, an IIT Bombay student with 14 yrs work experience in the field of communications. Having worked extensively in the domain of brand consulting heads the strategy & business function at Tricycle.
Kaushik Saha – Co-founder, an accomplished design professional with 24 years of design experience. Has worked with companies in India and in UAE in the design function. He heads the creative and operations function at Tricycle.
Excerpts from our exclusive interview with Samyadeep De and Kaushik Saha:
Journey so far!
We are a service company, we offer brand consulting and design services to new entrepreneurs and mid-size companies and help them turn their ventures into powerful brands.
We believe in the idea of entrepreneurship and exist to help new companies reach their potential, we are one of them.
“Tricycle is essentially a startup for startups. We are committed to the spirit of entrepreneurship and want to help new businesses become strong brands. We are sensitive to the needs of entrepreneurs and wish to walk with them on this journey. Brand building is a strategic exercise and if done right it can result in a great competitive advantage going forward ” says Samyadeep, the founder.
We are making a strategic brand building as a service available for the startups and family-owned business so that they can use it to unlock the brand potential of their enterprise.
We are on track with the plans, the initial years had to be slow as ours was a new model and we were focusing on a new audience, we have managed to have consistent double-digit growth till now. We now want to grow, now that the foundation is laid and expand our reach.
Your USP, Uniqueness about your Startup
Well, the fact that we are a consulting firm, design company and an advertising agency all roped in one comes across as novel for some, others find our new entrepreneur and mid-size company focus different. While others are appreciative of the depth and relevance of our interventions. We are highly customized and execute a tailor-made approach for our clients.
“I would say sensitivity and ownership of performance which stands out in the course of a relationship” says Kaushik Saha Tricycle’s co founder
Your ideal client
An ideal client would be someone who truly understands the concept and the potential of strategic brand building, that a great starting point, he should see the value we bring in and trust us in these journeys. Clarity of vision and a strong intent is what we seek,
Yes, we have had many clients who fit into the definition and are always in the lookout for others who can subscribe to the thought.
Your success story
We strongly believe that as long as you add value to your clients and your efforts translate into a compelling outcome for them then it is a success story. So that way, there are many, most of our work is a case study where we have been able to make strong contributions and helped our clients achieve their respective objectives.
The Big picture
The big picture is to be the preferred branding agency for the new entrepreneurs and new-age businesses. We are geography agnostic as a proposition, wherever across the world there is an active startup ecosystem we are relevant and need to be there.
“We are working towards it. We want to consolidate our position of being the preferred branding partners for new and family businesses and build a legacy of performance.” says Kaushik Saha, the co-founder.
Message for fellow entrepreneurs
That a successful venture can also be a powerful brand, this is a strong contributor to your competitive advantage and needs to be given its due importance.” – says Samyadeep
Entrepreneurship is always a test of grit, you are surrounded by pressure but those who dare to overcome and move forward with passion are the ones who eventually make it.
To know more:
Visit – www.tricycle.co.in
Email – [email protected]
LinkedIn – https://www.linkedin.com/company/tricycle-brand-solutions/