Every era has one defining event that changes the fundamental values of human society. The global economy has undergone various disruptions and changes ever since the advent of digitalisation in the 1960s. Now what forecasters believe to be the next big revolution is blockchain. This technology brings us something fundamentally very different from previous generations of technology.
One of the major advantages of blockchain technology is its underlying process that seamlessly reduces friction and chances of theft in the exchange of data. Hence, the transfer of information can be private, validated and exchanged with a guarantee of quality. This increases efficiency in the transfer of information and executing business agreements. Blockchain elevates the level of trust between parties in the exchange, allowing them to complete privacy and security, that the present infrastructure of information exchange fails to do. The entire exchange through blockchain remains confidential, allowing no third party to intervene.
In the past year, there has been a lot of buzz around the cryptocurrency space around the world. The underlying technology powering cryptocurrency started around the 1980s which received a massive boost to popularity with the introduction of Bitcoin in 2009. Interestingly, it was Bitcoin that made blockchain technology popular and paved the way for more innovations in the crypto space.
What fundamentally needs to be understood about every cryptocurrency is that it possesses an underlying purpose behind its creation. Today, we have over thousands of cryptocurrencies with different underlying objectives and goals. While the popular media is instrumental in covering the massive returns on investment given by each currency within short periods of time, it fails to give due importance to the underlying purpose for each coin.
For instance, the popular coin Ethereum allows for a smooth smart contracts system which allows communication to happen between two parties without the involvement of any middlemen.
Due to the misrepresentation and fake narratives created online and often further supported by popular media, there exists a wide gap of knowledge and awareness among people on the fundamentals of cryptocurrencies. This is further heightened by various sites which present misleading facts and analysis on social media that disadvantages young and small investors. This has made cryptocurrencies extremely speculative, volatile and dissuaded many investors into this space.
While there may be many advocates for cryptocurrency who actively invest in these various projects, there are very few who go out of their way to educate people on this new age technology sharing essential facts about crypto which helps evoke confidence in young investors.
One of the prominent figures is Crypto General who goes by the name @dacryptogeneral on Twitter who is a full-time mentor, investor and entrepreneur in this space of cutting edge technology. Having started his journey in crypto as early as 2014, he today has successfully established a presence of over 140k followers on Twitter.
He educates young investors on various projects within blockchain technology and the future potential of each project. Being an investor who started investing during his undergraduate college on his own with little support, he wishes to empower today’s youth with foundational knowledge and tools to begin their investing journey into this space.
His tweets and updates on various other platforms show that he constantly engages in technical analysis of major coins listed in the Top 15 Central Exchanges for his audience to educate his followers on intricate details on each coin and the underlying technology running it. He had a turning point in his investment journey when he reaped massive returns from SHIBA Inu, which later found backing from the CEO of SpaceX and Tesla, Elon Musk.
His website mentions that he has also started assisting businesses to use cryptocurrency and blockchain facilities for operations and marketing to enable them to take a steep growth in their online presence. While he is not just empowering investors into this space but also potential businesses to adapt to this technology.
As the world moves towards the inter-country exchange of information, blockchain allows speedy and decentralised access to capital which is key to business innovation and growth. Beyond the exchange of information and capital, what is less talked about in this change is the boost to the marketing industry. According to Juniper Research, advertisers are expected to lose an estimated 44 billion USD by 2022 due to frauds.
A major element causing the same is the click frauds that deter marketers from reaching their organic targets. Blockchain allows removal of all intermediaries as computer-based frauds deceive potential clients and the audience shall sharply reduce. By utilizing the blockchain system, new age marketing agencies are enabling businesses to manage their marketing budget better by reducing overcharging and underperformance in the services as compared to traditional marketing firms.
Thus, he believes that there is a huge potential in this space for businesses and offers his product development and marketing services to them.
As cryptocurrencies continue to emerge, influencers like Crypto General have the scope to pave the way for better awareness and informed decision making contributing to the organic growth of this domain for the years to come. His Twitter feed can serve as a valuable platform for any person interested to learn about this field.
